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Channel: Dr. Mark D. Drapeau » television
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Will New Media Save Television Ads?

This post was originally published on Mashable on September 8, 2008. – People often speak of old and new media as a dichotomy, with stodgy network television channels and traditional newspapers on the...

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How HBO’s ‘Girls’ Missed the Social Media Marketing Boat

This post was originally published on Huffington Post TV on May 7, 2012. It caused quite a bit of discussion amongst ‘Girls’ fans. – Despite all the hype about social media, apps, and other...

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